Every practice should invest in professional dentists branding. Branding is crucial not only as a tool to attract more new patients but also as a way to increase general visibility, to inspire confidence and to turn your one-time clients into loyal customers.

But dentists branding means much more than simply creating a logo. What’s just as important is how you use that logo to promote yourself – what you do with it once you’ve got it. The general objective here is going to be to ensure your logo is seen as often as possible and is incorporated to as much of your branding as it can be.

Here are some of the ways that you can use dentists branding through your materials…

Web Design

When you get your dentist website design, make sure that it maintains a consistent visual style with your logo. In other words, if your logo is mainly red, then you should make red a prominent color in your website design.

Likewise, if your logo is very angular and very sharp, then this should also come across in the various shapes and design decisions throughout the website.

Décor

You don’t just want to optimize your website, you also want to make sure that you optimize dental practices. In other words, you should aim to layout your dental office in such a way that it a) helps to relax your patients and put them at ease and b) strengthens your brand further. Again, incorporate colors and feature your logo prominently.

Materials

There are countless materials that you should use to promote your business and that you will use when interacting with your patients. These will include everything from invoices, to business cards, to e-mails, to fliers. Make sure that each and every one of these incorporates your dentists branding. Make sure that each time you communicate with a customer, that you take the opportunity to promote your business and to reinforce your logo at the same time.

Promotional Gifts

Promotional gifts are items such as bags, t-shirts, hats, lanyards, USB sticks and more that have your logo printed on them. These are things that are low cost to manufacture – so they don’t eat into your overheads – and which you can then give to your patients as a ‘gift’ that also serves as a reminder of their interaction with your practice. This is a great way to bring patients back more frequently!