Branding is everything when it comes to building momentum and trust as a business. For a dentist it is a critical part of how to get new patients. This is something that any commercial business selling a product will understand but it’s also something that all too many smaller businesses overlook.

It’s not enough to simply ‘have a logo’. A logo in itself does not make a brand. Rather you need consistency both in terms of your visuals and your general approach to business and you need a coherent and powerful guiding message. Read on and we’ll look at how you can go about achieving those things, strengthening your brand and getting an edge on the competition.

Create a Personal Brand

Often we think of brands as being corporate and somewhat cold and impersonal. We tend to think of brands as things like ‘CocaCola’ or ‘Microsoft’ rather than as being people with personalities.

But actually it is perfectly possible to make yourself into a brand and to use this as a way to gain more trust and exposure for your business. It’s at least important that you include a picture of yourself on your website as this is a great way to build trust and to give your practice some personality – wouldn’t you like to know who would be pulling out your teeth? At the same time though, you can also take this further and promote yourself as someone that people would want to work with – you can even incorporate your own name into your business name! Alternatively you can just start using your personal social media in your new patients marketing.

Have a Coherent Visual Style

A logo isn’t something that should exist in isolation – it should be incorporated into everything you do. In other words, the color palette of your logo should also impact on the color palette of your web design, of your interior decorating and of your leaflets. The more you manage to do this, the more you will be able to create consistency and get to a situation where every aspect of your business and every promotional material helps to promote every other aspect of your new patients marketing.

Be Everywhere

Being everywhere means having a ‘presence’ on as many social media sites as possible and using multiple different forms of marketing to increase your visibility. That means being prominent on Twitter, on Facebook, on Google and everywhere else you can think of. This way, you’ll be constantly reinforcing your image and constantly reminding visitors and customers to come back to you for their next appointment. That’s how to get new patients and how to dominate at social media for dentists.