Local Dental Marketing and Reviews
For dentists, there’s no form of dental marketing more effective than local marketing: Local marketing can mean business, even on the same day. Whenever a prospective patient sees an advertisement for your business, they’ve already been informed that you are a provider of dental services, and that you’re nearby. If they’re in need of emergency dental services, that’s already an incentive to find out more information. Local SEO is like an enhanced business listing. A media-rich presentation is important, and local search engine optimization (SEO) delivers that through working with a search engine’s “local map” features. Your office can be […]
Read More »Dental Video Marketing, Part 2: Social Media Boosts
We’ve covered the basics of how dental video marketing can give you some very nice traffic boosts, but we should also address that there are significant social media positives to consider as well. Three Benefits of Video Marketing in Social Media: You can address common questions about procedures. By now, there may be quite a few people who are aware that dental implants exist, but do they know what they actually are? How about TMJ therapy, or any work that dentists do with sleep apnea? While these subjects may not necessarily trend highly with search engines, they can be common […]
Read More »Dental Video Marketing, Part 1: The Basics
Older dental practices may have some experience with video marketing from a time when the internet wasn’t as large or commonly used as it is today, and as a result, it can be difficult to broach the topic of video marketing. Some of the same terms, and expectations, may still be on their minds as they give it consideration, but modern video marketing is a completely different animal. These days, video marketing for dental practices combines some of the best features of search engine optimization and social media to create a more media-rich presentation of your dental practice, your own […]
Read More »A Cheat Sheet for Dental Marketing Visibility
Marketing your practice online may be intimidating at first, but there are some very easy ways to boost your traffic, some of which only take an hour of your time or less per week. Here are seven different tips that you can incorporate into your marketing. Join local business directories. Google’s “Pigeon” update added increased search weight to these directories as well. If you aren’t already listed in them, do so now. You could improve your traffic just by getting your name and information placed on them. Pay attention to review sites. They play a role in local searches, and […]
Read More »3 Tips to “Hit the Mark” in Dental Marketing
In all forms of marketing, the return on investment, or ROI, is one of the more important figures to know. Practices that aren’t aware of their ROI are more likely to waste time and money on marketing that just doesn’t work. Even worse, while your marketing is missing left and right, your competitors’ may be picking up the slack and taking potential patients and sales leads right from under your nose. Accuracy, in this case, is about knowing who is going to be the easiest to engage and retain. Tightening up your ROI should be an important part of any […]
Read More »2 More Dental Marketing Mistakes You Could Be Making
In our first article on dental marketing mistakes, we covered two mistakes that are specific to your online marketing presence, and why you may want to avoid them. Those particular mistakes were related to not working with professionals, or at the very least, not having a professional system in place to handle web design and demographic tracking. In this article, we’ll review two more mistakes that you can make as they are related to working with marketing companies, and how they could be effecting your business. Too Much Trust in The Wrong People When it comes to marketing, you’ll see […]
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