Ways for Dental Practices to Use Their Logos
Every practice should invest in professional dentists branding. Branding is crucial not only as a tool to attract more new patients but also as a way to increase general visibility, to inspire confidence and to turn your one-time clients into loyal customers. But dentists branding means much more than simply creating a logo. What’s just as important is how you use that logo to promote yourself – what you do with it once you’ve got it. The general objective here is going to be to ensure your logo is seen as often as possible and is incorporated to as much […]
Read More »Top Ways to Improve and strengthening your brand
Branding is everything when it comes to building momentum and trust as a business. For a dentist it is a critical part of how to get new patients. This is something that any commercial business selling a product will understand but it’s also something that all too many smaller businesses overlook. It’s not enough to simply ‘have a logo’. A logo in itself does not make a brand. Rather you need consistency both in terms of your visuals and your general approach to business and you need a coherent and powerful guiding message. Read on and we’ll look at how […]
Read More »Mobile Optimization for Dental Websites
A website is one of the most vital tools in any dental practice’s arsenal when it comes to finding new patients and dental practice marketing generally. The first thing that most potential patients will do when looking for a dentist near them is search on Google and that means their first interaction with you will be to look around your website. The question you now need to ask is: does the website inspire confidence or is it going to be off-putting? What you also need to ask is whether this is the case for all devices. In other words: […]
Read More »How to Rank Highly in Social Search for Dental Practices
If you want to improve your visibility and your new patient marketing then you need to know about local search for dentist practices and dental offices. Local search for dentists basically means that you’re not only targeting the Google search engine generally but also specifically in your region. In other words, you’re looking at how you can improve the number of local search queries that bring people to your website and help you get those new patients. What is SEO for Dentists? SEO stands for ‘Search Engine Optimization’, the general aim of which is to climb the ranks of Google […]
Read More »How to Make Your Dental Practice Seem More Professional
Setting up a small business is exciting and highly rewarding. This is your opportunity to make a living doing what you love and to create something that you can be proud of and that will eventually take on a life of its own. But there are also challenges when you are a small business. Not least among these is the simple fact that you are… well small. Not only does this mean you will lack the resources that your competitors have access to (in terms of marketing and in terms of the service you provide) but it also means that […]
Read More »How to Create Your Own Dental Blog on YouTube
If you are a dentist trying to learn how to get new patients then you should think about increasing your authority. Becoming an authority on the web in particular, is a fantastic way to position yourself as a thought leader and to attract more business. Essentially, becoming an authority means establishing yourself as someone that people turn to for advice and information on a particular subject – in this case, dentistry. Your aim as a dentist then in other words, is to get to a point where someone will turn to you the next time they’re worried about their receding […]
Read More »Creating a Logo Design for Your Dental Practice
Whatever industry you’re in, having a logo is crucial to your success. A logo is what will create your brand and is what will allow you to tie all of your different services and products together. What’s more, it’s what you can use in your marketing and in your social media efforts in order to reinforce the image you’re trying to create for your business and to build authority and trust. A logo is crucial to your dentists branding and branding right is critical for your success. The question is, just how do you go about creating your logo? Let’s […]
Read More »The Virtues of Dental Direct Marketing
In the arena of modern marketing, direct mail marketing isn’t as exciting as some of the alternatives that are out there, but that has less to do with effectiveness, and more to do with their reliability. Direct mail marketing, such as through cards and newsletters, has already been shown to provide a substantial ROI when handled properly. Newer forms of marketing, like search engine optimization, video marketing, social media marketing, and more, all take advantage of emerging technologies. There’s a lot to talk about in those fields, but it shouldn’t take away from discussion on direct mail opportunities. The Basics: […]
Read More »Social Media and Your Dental Practice
If you don’t already have a strong social media presence in some form, then you’re inevitably missing out on better patient engagement rates and more new patient potential than your competitors. Social media marketing is extremely affordable; in some cases, it can even be handled by the staff in your own office. Once it’s up and running, updates are free, and if you’re successful, you will even have patients making their own referrals, shares, and links. It all depends on quality of content and updates. If you do have a social media presence, here are a few questions to ask […]
Read More »Market Yourself: The Importance of Credentials
The dental health professionals of any given practice are going to be its single best selling point, and their credentials are an advertisement of that. We all want to be sure that the people who are handling our health are those that are best trained to do so, which is why visual, immediate assurances can work wonders on boosting patient confidence in your practice and your services. If you haven’t already capitalized on your successes, here are a few ways that you can. Awards If you have them, flaunt them. A prestigious marketing award can be a big win for […]
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