If you are a dentist trying to learn how to get new patients then you should think about increasing your authority. Becoming an authority on the web in particular, is a fantastic way to position yourself as a thought leader and to attract more business. Essentially, becoming an authority means establishing yourself as someone that people turn to for advice and information on a particular subject – in this case, dentistry.

Your aim as a dentist then in other words, is to get to a point where someone will turn to you the next time they’re worried about their receding gums or they want advice on the best toothpaste. That way, when they realize you offer dental services in their area, they will be far more likely to sign up to your practice. And not only is it a great method for how to get new patients but it’s also a great way to monetize in other ways and to extend your brand visibility beyond your local area.

This is where ‘content marketing’ comes in, which is the process of developing quality content that people will want to read and that demonstrates your knowledge and expertise in your field. Content marketing doesn’t just have to mean writing though – it can also mean making videos. And videos are a particularly good strategy for dentists branding when you are using a personal brand.

YouTube for Video Marketing

Did you know that YouTube has over a billion users? And did you know that it’s technically the second biggest search engine on the net? What’s more, it’s also growing – with over 100% increases in mobile revenue year on year.

Creating a YouTube blog is also remarkably easy. All you need is a camera and a Google account and anyone can upload videos.

How to Have a Successful YouTube Channel

But of course uploading videos alone won’t turn you into an overnight sensation – you need to be strategic if you want to be successful. Here are a few tips to help with that:

• Think of video topics that people will be likely to search for – try to provide some actionable, useful information in every post.
• Be creative too. You can link and combine topics to come up with new, unique angles that will attract attention from people not actively seeking dental advice. This is great for new patients marketing.
• Practice your speaking in front of a camera and try to slow it down. Be professional but allow for some personality to come across.
• Invest in professional equipment.
• Film in your dental practice and make sure it looks the part.