We’ve covered the basics of how dental video marketing can give you some very nice traffic boosts, but we should also address that there are significant social media positives to consider as well.

Three Benefits of Video Marketing in Social Media:

• You can address common questions about procedures. By now, there may be quite a few people who are aware that dental implants exist, but do they know what they actually are? How about TMJ therapy, or any work that dentists do with sleep apnea? While these subjects may not necessarily trend highly with search engines, they can be common problems, and solutions, that are researched on social media networks like YouTube. On Facebook, that sort of information is also easy to share with friends, family, and co-workers who may need those services. With quick and informative videos on your procedures, you give your practice the opportunity to give these prospective patients the “consultation” experience without ever leaving their home.
• You get several opportunities to utilize the product. Take your average dental office tour video as one example: By placing it on your website, you already improve your search engine optimization results, and give your site and practice greater amounts of visibility. By placing that content on YouTube, you then get to engage a direct, video-centered network that can host and stream the video, as well as offer tools for embedding and sharing that content. By linking that content on your Facebook or Twitter account, you then can promote it to users, who can share it as well. One video can work in three different ways to improve your new patient and retention figures. Compare that to a television commercial, which is seen once and then passed by, and you can easily see how video marketing’s got the edge.
• Don’t forget video testimonials. There’s really no better endorsement of a dentist than to see the results, and to hear from the real life experiences of working with your practice. Along with instructional videos and tours, video testimonials can be a very powerful form of marketing that will show potential patients what to expect from your services, including visual improvements to teeth, before and after comparisons, and more. Treat these as you would commercial testimonials; they should be honest, and to the point.
  

These are just a few of the examples of how video marketing can boost your social media presence, but they don’t tell the entire story. When you handle your online marketing from a “holistic” standpoint that also incorporates search engine optimization, PPC campaigns, and more, you give your dental practice an entire array of tools to build a more robust patient list.